From Journal of Product Innovation Management, November, 2004:

“Primarily, this is a book for managers in the product and service development field who want to launch their companies toward best in class… It may serve for convincing top-level management of the importance of a new, innovative approach to strategy, as well as putting in place the basic infrastructure for realizing that approach… The book is well-structured and easy to read…the book delivers successfully on a convincing argument for altering the strategic process within a company – directing the development of products and services through a creative approach as opposed to traditional quantitative-based strategic planning processes.”

From Visions, Product Development & Management Association, April, 2004:

"As more companies are realizing, strategy innovation may represent a greater opportunity than product innovation… Credit Johnston and Bate for their bias for action – the book is organized to foster implementation, with helpful process tips sprinkled liberally throughout, helpful chapter summaries and endnotes for convenient diving into referenced materials. The immediacy and clarity of the presentation should help you get right into the process.”

From Academy of Management Executive, May, 2004:

“Throughout The Power of Strategy Innovation, Johnston and Bate provide readers with a clear explanation of what the strategy innovation Discovery Process is and how to implement it in any size or type of business. They deftly illustrate concepts with examples from their consulting activities… The Discovery Process is a valuable addition to the traditional strategic planning process… The Power of Strategy Innovation is very worthwhile for senior managers and those responsible for innovative processes in their organizations, regardless of the size, type (profit, nonprofit), or location (local, global) of the organization.”

From Bizlife Magazine, March, 2004:

"This book is a vital resource for every company determined to survive in today's volatile marketplace--and thrive beyond tomorrow."

From Bob Gill, former president, PDMA (via Amazon.com):

“For those of us who are familiar with the more traditional approach to strategic planning, beginning with vision, mission, goals & objectives, strategies and tactics, this book presents a novel approach to strategy. What I particularly liked is how Johnston and Bate use creativity and innovation as a key element in their process to increase the chance of getting breakthrough results rather than incremental improvements.

While more "out of the box" techniques are used, it by no means lacks structure in the process. At the end of each planning phase, process tips provide a summary of the key points. The book also includes a number of case studies that grounds the process to real industry examples.

If you are interested in understanding how making the future clear will make the present even clearer, read this book.”

From the Book Jacket:

“The subject of this book is very relevant to today's business world where the acquisition strategy of corporate growth is showing its limitations and where organic growth through Innovation is a preferred and more sustainable strategy. I found the "Power of Strategy Innovation" to be a very valuable contribution to understanding how Innovation can transform a corporation to a new growth curve as well as articulating clearly a process whereby this transformation can take place.”

- Dr. William Coyne - former Senior VP of
Technology, 3M Corporation

“This book is an exciting read of discovery. Johnston & Bate take applied creativity to the edge!”

- Stan Gryskiewicz - Vice President, Global Initiatives
and Senior Fellow, Creativity & Innovation –
Center for Creative Leadership

“Johnston and Bate have developed a proven and repeatable process, based on a decade of real-world experience, which enables organizations to systematically challenge and explore these boundaries to develop a portfolio of new value-creating business opportunities.”

- Robert LaPerle - GM and Vice President, Kodak.com

“From the rise of Brainstorming at BBD&O and the use of metaphors as idea triggers by Synectics, Inc., Bob Johnston and Doug Bate tell an insider's history of executives and their advisors striving to nourish creativity in management and its strategic planners. They back up their compelling argument for Strategy Innovation as a next stage with 11 chapters of implementation guides drawn from their years of intense experience with many leading companies.”

- T George Harris – former editor of Harvard Business
Review and Psychology Today

“This wonderful and meaningful book helps readers understand the multidimensional world of innovation from a strategic standpoint. Awesome!”

- Ken Cox – futurist, NASA

“From the crossroads of business strategy and applied creativity, Johnston and Bate have opened up a fresh and valuable trail to anyone responsible for successfully driving an organization forward.”

- John Osborn – President, Creative Education
Foundation