About The VISTERRA ® Group

• If your current corporate strategy is not providing you with the growth opportunities your business needs, you should consider strategy innovation. Whether you are just looking for some innovative new business opportunities or want to create an internal system for strategy innovation, The Visterra Group can help.

• The Visterra Group was founded by Bob Johnston and Doug Bate, co-authors of the book, The Power of Strategy Innovation. As pioneers of strategy innovation since the early 1980s, Johnston and Bate have over 30 years of combined experience with respected corporate clients, such as 3M, Kodak, Procter & Gamble, IBM, Moen, Zeiss, and others. As a result of this work, these companies instituted strategic changes at the corporate level that resulted in significant new growth opportunities.

• Strategy innovation requires the identification of new business opportunities on a company’s strategic frontier. To do this, a carefully selected internal team is formed to explore the strategic frontier for value-based insights that will drive new growth opportunities. The team will take their new insights on customer needs, market dynamics, and business model innovations and create a portfolio of new business opportunities for that frontier, as well as a strategic roadmap for the future.

• Strategy innovation initiatives can be done on an ad hoc basis or as an on-going, internal capability for strategy innovation. Corporations looking to establish such a capability must look to develop and integrate it as a new internal system, paying particular attention to the management mandate, corporate infrastructure, processes, and corporate culture involved.

• We at The Visterra Group are looking to partner with corporations to provide the coaching and expertise to help your internal team to:

- Identify the most promising strategic frontier for your company’s future.
- Create innovative new business opportunities on your strategic frontier using The Discovery Process, as outlined in The Power of Strategy Innovation.
- Develop a customized internal capability for on-going strategy innovation.

• It is our mission to advance the cause of strategy innovation in corporations. For more information on how we might work together in your company, call us at (978) 689-4349 or email. We look forward to hearing from you.